I build websites for
watch dealers.

When we kick off, I email you an invoice for the $2,222. Pay it through Stripe with a credit card, or by Zelle if you’d rather. I start planning your site the moment it’s paid, so all sales are final. After launch there’s nothing ongoing to me — your platform plan and domain are paid to them directly.

Nothing to me. You pay the platform directly — Shopify about $29–39 a month, Squarespace about $17–36 — plus your domain, roughly $20 a year. Everything is set up in accounts you own, so there’s no middleman on your hosting.

Most sites launch in 30–45 days. You see a first draft around day 10, each round of revisions takes about a week, and nothing goes live until you’re happy with it.

Yes. I run Meta ads that sell the inventory you have in stock, plus lead generation and social media boosting. It’s $750 a month to me, month to month, plus your ad spend. See the details.

Yes, 100%. The Shopify (or Squarespace) account is in your name, the domain is yours, and all the content belongs to you. If we ever part ways, you keep everything.

Yes. I train you at launch, and adding a watch, changing a price or marking a piece sold takes about a minute from your phone. If you’d rather not do it by hand, it can run itself: through WatchTrack or Elefta if you already use them, or with my Claude or ChatGPT skill, which automates the whole listing process. The skill comes with your site at no cost.

Shopify for almost every dealer now. It handles real inventory — references, conditions, box and papers, 200+ pieces — without slowing down or needing a rebuild in 2 years. Squarespace is still available at the same price if it suits a smaller collection better.

Keep all of them. The website is where a buyer who doesn’t know you yet goes to check you’re real before they wire money — and where a referral gets sent. It works alongside the channels you already use.

Just text me when you need something — a photo swapped, a few lines changed, a quick update. Most of those take under 15 minutes, and I don’t bill for them. If a job runs past half an hour, it’s $50 an hour. Custom code I built is still covered by the 1-year warranty.

The work page has 43 of them. Many client sites stay private at their request, since my clients compete with each other. Text me what you sell and I’ll send the examples closest to your business.

Yes — I’ve built for dealers in the US, Canada, the UK and Europe. Everything runs over text, email and video calls.